Membership/Marketing Vice President Position Overview

• Strategic Planning
• Policy Development and Implementation
• Business Development
• Membership Growth
• Membership Benefits
• AMA Magazine advertising Sales

• Develop membership and marketing programs and systems to support strategic direction
• Partners with management team to ensure the best possible service and effective communications to AMA membership

Membership Vice President
• Effectively develop annual membership and marketing plans to support the  American Motorcyclist Association strategic plan.
• Direct implementation of plans to acquire a substantial membership base that meets AMA goals.
• Provide leadership to develop and maintain effective, measurable member recruitment and retention plans.
• Identify opportunities and trends to grow membership.
• Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements.
• Oversee and direct market research, membership retention and member customer service.
• Evaluate member benefits, identify areas of need, and manage acquisition of new member benefits.
• Establish member feedback mechanisms.
• Collaborate with and build strong relations with AMA support departments.
• Marketing, Membership, Magazine and Business Development will report to this position.

Essential Skills and Experience:

Demonstrated ability to lead people
Ability to think ahead and plan over 1-5 year period
Ability to organize and manage multiple priorities
Strong member/customer service orientation
Excellent interpersonal, communication and presentation skills
Problem analysis and resolution at strategic and functional levels
Commitment to company vision, mission and values
Association and non-profit membership marketing experience essential
Enthusiasm a must
Motorcycle enthusiast a plus

Education/Experience
Bachelor’s degree in related field. MBA a plus
10 years minimum experience

10 years experience in association membership marketing, preferably in the non-profit sector. Experience in associations whose activities are related to recreation, sports, or entertainment would be beneficial, but not necessary.

Proven expertise in multi-channel marketing techniques, activities and platforms, such as: direct mail, direct email, one on one marketing, word of mouth, social networking, event marketing, public relations, sponsorship, advertising and barter.